Already synonymous with looking things up on the Internet, Google. is creating a new name for stamping a personal touch on its Web site iGoogle.
Google plans to debut the new iGoogle logo Tuesday when it will also introduce a new set of customization tools designed to encourage more people to log in to its Internet-leading search engine more frequently.
The iGoogle brand only will be visible to Web surfers who have chosen to adorn Google’s famously plain home page with an assortment of bells and whistles drawn from an assortment of more than 25,000 modules commonly known as “gadgets.”
Users will still toggle back to the traditional Google logo surrounded by little more than a search box and a few links pointing to the site’s other features like news, video and image.
Most of the gadgets available through Google’s Web site have been contributed by computer-savvy developers.
Google hopes to make it easy for just about anyone to customize its Web site with a do-it-yourself gadget maker. Among other things, the new tool kit will allow people to create gadgets showcasing personal photos and favorite YouTube videos that can then be e-mailed to family and friends so they can be added to their gadget collections.
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