Yahoo said Tuesday that it planned to build individual Web sites around 100 entertainment “brands” this year that would pull together content from the company’s sprawling array of online properties.
The effort, called Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment. The Wii site, which is located at wii.yahoo.com, includes a buyer’s guide, video, content from message boards and Yahoo Answers, photos from Yahoo’s Flickr site and links to other Wii Web sites from the bookmarks service Del.icio.us.
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